2023 Annual Report
Rooted Homes
A Year of Impact and Innovation
To the RootedHomes Community,
As I reflect on 2023, I am filled with immense gratitude for the incredible strides that RootedHomes has achieved. This past year has been marked by significant achievements and impactful initiatives, all driven by our community and their unwavering commitment to providing affordable, sustainable homeownership opportunities to Central Oregon. At RootedHomes our results speak for themselves and our annual report highlights just that.
First, I want to thank our community of board, staff, consultants, clients, funders, and donors, who have invested their time, capital, and expertise into realizing our shared vision. A sustainable, equitable community where everyone can afford to live where they work and play. I recognize the systemic systems of oppression that make the affordable housing and real estate industry challenging for BIPOC individuals and women to push against status quo norms at both work and in first-time homeownership. These results are only thanks to the hard work and bravery of our community to seek more equitable and innovative ways of producing affordable housing. Together, we are not just building homes, but a future where everyone has the opportunity to thrive.
This year, I am honored to highlight the work of RootedHomes’ Catalina Frank and Tess Spellacy, as well as the partnerships of The Bend Chamber of Commerce and Business Oregon. These stories showcase leaders whose creativity and client-focus has set a new precedent of how people, funders, and partners can be part of the affordable housing solution. Their dedication to meeting the diverse needs of our community led us in 2023 to begin the construction of forty seven homes on the westside of Bend. Each home represents the future for a family that can now call RootedHomes their own.
As we look ahead, we remain committed to working together to raise the strong voices of Central Oregon through advocacy for equitable homeownership opportunities. Our state-level engagement in 2023 marked a significant step towards influencing policies that will benefit our community for years to come. If you’re inspired by our work, we invite you to join the RootedHomes community and continue this important change with us.
With gratitude,
Jackie Keogh
Executive Director
2023 Impacts
Language Access and Community Engagement
In 2023, RootedHomes was funded by Oregon Housing and Community Services to increase language access of clients. RootedHomes created a dedicated Latinx Outreach Plan aimed at effectively engaging with the Latinx community, building relationships, and communicating with authenticity and cultural sensitivity. In 2023, 21% of interested home buyers who engaged with RootedHomes identified as Hispanic/Latinx. This success is attributed to our focused efforts in the following areas:
- Increased translation efforts by offering simultaneous translation at information sessions, bilingual homeownership materials and a bilingual RootedHomes website.
- Hosted a Credit Building Workshop for People with ITIN numbers in partnership with the Latino Community Association and Point West Credit Union.
- Increased access for Spanish speakers by providing paper applications and feedback forms at the Latino Community Association.
- Hosted resident-driven design sessions, surveys and quarterly homebuyer committee meetings to gather feedback for Rooted at Simpson community, the new community in Redmond on 19th Avenue and the homeownership program.
- Joined the Oregon Housing alliance to identify opportunities to bridge the equity gap for affordable homeownership systems impacting people with ITIN numbers who live, work, and pay taxes in our community.
- RootedHomes co-chaired the Housing Oregon Rural Policy Council to raise the voices of rural communities.
Workforce Housing Program
RootedHomes was the first in the nation to develop a preference point system to ensure its housing lottery was more intentional in serving those most impacted. RootedHomes provided preference to first-generation homebuyers and employees of partnering local employers. This preference resulted in selecting 71% first-generation homebuyers and 58% BIPOC homebuyers. RootedHomes’ Workforce Housing Program Partner, The Bend Chamber of Commerce’s President and CEO, Katy Brooks, shared why they invested in RootedHomes to prioritize local employees.
Expanding Geography
In Central Oregon, grant funding for land acquisition to build affordable housing is sparse. Through Business Oregon’s new Economic Equity Investment Program, RootedHomes was able to use grant funds to purchase land to develop a 23-home site in the City of Redmond. This marked the first of a planned expansion of RootedHomes’ geography beyond Bend throughout Central Oregon. RootedHomes expanded its footprint to more rural communities to meet its priority population where they are currently living as an anti-displacement strategy. Business Oregon also provided down-payment assistance to RootedHomes’ low-income and missing middle homebuyers. Maggie Finnerty, Entrepreneurship Strategist at Business Oregon, shares why their investment makes sense in today’s landscape.
2023 Financials
- 2023 Financials
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Operating Income:
Donations $229,182 Grants $2,571,567 In Kind $48,801 Other $26,951 Project Revenue $1,063,150 Total Operating Income $3,939,651 Operating Expenses:
Fundraising Expense $55,490 General & Administration $189,908 Program $2,343,061 Total Operating Expenses $2,588,459 Net Income $1,351,192 Assets:
Total Current Assets $1,682,842 Total Land Assets $1,095,401 Total Property Under Development Assets $4,645,748 Total Other Assets $244,033 Total Assets $7,668,024 Liabilities:
Total Current Liabilities $584,830 Total Long-term Liabilities $4,022,877 Total Liabilities $4,607,707 Net Assets:
Restricted Net Assets $2,145,401 Unrestricted Net Assets $914,916 Total Net Assets $3,060,317 Total Liabilities and Net Assets $7,668,024
2023 Donors
- 2023 Organizational Donors
A&R Solar
Abracadabra Printing
Amazon Smile
Ashley & Vance Engineering
Autzen Foundation
Bend Chamber Of Commerce
Bend Municipal Planning Organization
Boss Rambler Beer Club
Brooks Resources
Building Solutions
Business Oregon
Central Oregon Association of Realtors
Central Oregon Health Council
City of Bend
Collins Foundation
Community Frameworks
Earth Advantage
Echo Fund
Enterprise Community Investment Inc
Foreman Sturm Thede
Francis Hansen & Martin LLP
Green Savers
Kernutt Stokes
Network for Good Inc
NetRaising
O’Brien Design + Build
Open Concept Architecture
Oregon Community Foundation
Oregon Department of Transportation
Oregon Housing and Community Services
Pacific Power Foundation
PayPal Holdings
PGE Foundation
Religious Communities Impact Fund
S&F Land Services
Sisters School District
Solaire Homebuilders
Sunburst Fabrications
Ten Over Studios
The Old Mill District
The Wallace Group Inc
Thermo Fisher
Twin Peaks Foundation
Tye Engineering
Umpqua Bank
Unitarian Universalist Fellowship of Central Oregon
US Bank
Washington Federal
Washington Trust Bank Inc.
Wells Fargo
West Coast Event Productions
Western Title and Escrow- 2023 Individual Donors
Anonymous
Commissioner Patti Adair
Lynn Adamo
Katie & William Anderson
Court Ballinger
Neil Baunsgard
Greg Blackmore
Jamie Bradley & Holly Perzynski
Jenelle, Chris & William Brewer
City Councilor Anthony Broadman
Katy Brooks
Brad Caldwell
Sonia Capece
Adele Castleberry
Steven Chan
Phil Chang
Mary Chun
Jeremy Cogdill
Jenna Conrad
Wayne Corrick
Ben Cramer
Brook Criazzo
Megan Cummings & Anna Pleich
Josh Curtis
Michelle and Brett Dery
Matt Douglas
Sheila Dunn
Sue Dziuban
Sherry Egan
Carol Elwood & Perry Johnson
Mark & Jean Farmer
Andrea Fetzer
Dianna Fischetti & Andy Polanchek
Stanley Freeman & Cecilia Parajon
Ron & Laura Fritz
Jennifer Geers
Peter Geiser
Rachel Greenwald-Rhoads
Geoff & MaryLea Harris
Paula Hickey
Matt Hillman
Jesse Holland
Kevin Howard
Bill & Cindy Hull
Andrew & Nancy Huston
Sarah James
Jay & Tory Junkin
Pat & Linda Kallal
Matt Kelly
Leslie Koc
Sandy Kohlmoos
Dan Lacoste
Sally Landauer
Terry Leggert
Robert Logan
Mary Love & Alan Sall
Heather Lyons
Francis Mann
Autumn Marler
Courtney & Jake Marshall
Matt & Kelby Martino
Sean McDonald
Michael McLandress
Nick Millar
Joanne Mina
Peg Molina
Diane Murray
Shelise Murray
Annie Muske-Dukes
Misti Nelmes
Moana Newman
Brendan O’Brien
Chris & Lacie Ogren
Shelle Pack
Lynn & Lee Poole
Danny Proudfoot
Martha Pyle
Andie Quinn
Peter & Sue Rawlinson
Michael & Stacy Reger
Rick Hayes
Lara Rinier
Stephen & Carol Rooney
Mark Rowley
Jack & Kelsey Smith
David Sullivan & Erin Weber
Ted Summerfelt
Bill & Christa Summers
Adam Tannenbaum
Kacey Taylor
Sandra Thompson
Marc Torrey
Alyson Walker
Whitney Walker
Phil Warner
Linda Wetzel
David White
Ron White
Keith Witcosky
Team
RootedHomes’ team represents experts in the industry, community leaders, and long-time Central Oregon residents. 33% of the staff and 27% of the Board of Directors identify as BIPOC individuals to ensure the leadership reflect RootedHomes’ client priority population composed of BIPOC household and families earning less than 80% AMI.
Rick Hayes, 2023 Board President
Brooks Resources
Diana Fischetti, 2023 Board Vice-President
United Way of Central Oregon
Jamie Bradley, Board Treasurer
Chief Restructuring Consultant
Brett Dery, Board Secretary
RootedHomes Homeowner
Jenna Conrad, Board Member
Windermere Realty
Brooks Resources
Diana Fischetti, 2023 Board Vice-President
United Way of Central Oregon
Jamie Bradley, Board Treasurer
Chief Restructuring Consultant
Brett Dery, Board Secretary
RootedHomes Homeowner
Jenna Conrad, Board Member
Windermere Realty
Kevin Howard, Board Member
Climate Risk Consultant
Misti Nelmes, Board Member
Sera Architects
Sam Rivera, Board Member
Hayden Homes
David Sullivan, Board Member
Solaire Homebuilders
Christa Summers, Board Member
Tetherow Resort
Jasmine Wilder, Board Member
HoneyBeast Digital
Climate Risk Consultant
Misti Nelmes, Board Member
Sera Architects
Sam Rivera, Board Member
Hayden Homes
David Sullivan, Board Member
Solaire Homebuilders
Christa Summers, Board Member
Tetherow Resort
Jasmine Wilder, Board Member
HoneyBeast Digital
Jackie Keogh
Executive Director
Karl Dinkelspiel
Deputy Director
Brian Durbin
Fiscal Director
Tess Spellacy
Program Manager
Catalina Frank
Homeownership Counselor
Destiny Wilder
Administrative Coordinator
Executive Director
Karl Dinkelspiel
Deputy Director
Brian Durbin
Fiscal Director
Tess Spellacy
Program Manager
Catalina Frank
Homeownership Counselor
Destiny Wilder
Administrative Coordinator